You might receive my email in Apple Mail on your iPhone, in Spark on your Mac, in Outlook on your PC, on the web interface for Gmail – or hundreds of other options. I can send you an email without knowing which email platform or app you use. Today, chat apps are the new email – and that’s a problem.Įmail is purposely universal in nature. Email is probably the least-popular option when it comes to sending a message to someone. Most asynchronous digital communication – sending a message for someone to read when it was convenient to them – used email.īut that’s no longer the case. Yes, there were a bunch of competing, incompatible chat apps, but people only used those when they wanted to actually chat – that is, have a real-time interactive text conversation. I’m old enough to remember things being simple when it came to digital communications. I have most of the above IM apps installed on my devices, not because I want them all, but because different friends, family members, and other contacts use different services. On the other hand, it’s a bit of a nightmare when you want to actually, you know, message someone – because everyone can choose their own preferred app. Everyone can choose their own preferred app. On the one hand, that’s great for consumers, and evidence that competition works. That’s before we even get into Google’s ever-changing range of IM apps, those popular in specific countries (like KakaoTalk in South Korea), and the even lengthier list of business messaging apps like Slack and Teams. There’s SMS, RCS, iMessage, WhatsApp, Facebook Messenger, Signal, Telegram, WeChat, Line, QQ, Viber, KIK, Snapchat, Twitter DMs, Discord, and many more. Right now, the instant messaging market is extremely fragmented. But in the end, those arguing in favor won the day.
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Some argued against it on the grounds that it would be a nightmare to implement, others because consumers are already free to choose from a wide range of messaging platforms. There has been much internal debate about the appropriate scope of the legislation, and, in particular, whether messaging interoperability requirements should be included.
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The key aims of the planned law are to ensure that tech startups are able to enter the market without their growth being inhibited by the dominant players, and that consumers are able to benefit from the fruits of that competition – the best services at the lowest prices. The EU has long been working on a huge piece of antitrust legislation known as the Digital Markets Act (DMA).
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It was one of the most controversial elements of the upcoming legislation, with some arguing that it would be a technological nightmare to implement, and others that it would benefit both startups and consumers …
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Messaging interoperability – in which it would be possible to send a message to someone without knowing or caring which chat service they use – finally made it into the European Union’s Digital Markets Act.